Cause-Related Copywriting
As a Cause Marketing Specialist it's my job to tell the world about your cause partnerships and evoke consumer involvement. There are a number of ways to do so: information stated on the product package, print advertising, and online which is a crucial tool to communicate and interact with supporters. Often, a combination of the three are used to create a successful cause campaign.
Web-based copywriting
Websites or a series of web pages
Consumers expect transparency that clearly communicates the cause effort. Websites are the most common way to share this information with the public. A website address is printed on print advertising and product packaging instructing the consumer to go to their website for more detailed information.
Landing Pages
Landing pages are used for cause campaigns that are action-based. Consumers are instructed to go online and enter a code to trigger a donation.
Email Blasts
Regular email blasts keep consumers interested throughout the length of a cause campaign.
E-letters
Consumers and supporters need to be kept in the loop. E-letters are a great way to share details regarding the progress being made toward the cause goal and other important partnership facts.
Social media campaigns
Supporters want to be involved by voicing and sharing their opinions about a cause campaign. Social media campaigns are a great way for a company or nonprofit to share information about the campaign and allow an avenue for two-way conversation.
Autoresponder e-mail series
Causes stay on the front burner with an autoresponder e-mail series that reminds previous supporters of the cause by thanking them for their previous support and urging them to get more involved.
Polls
Polls offer a valuable tool to understand and account for consumer attitude and public opinion.
Blogs
It's easy to share information about ongoing company efforts and progress toward a cause goal, and at the same time gain insight into supporters' thoughts with an interactive blog.
Print-based copywriting for cause-related marketing
Additional Types of Copywriting Available
Take a look at samples of my work
Please contact me for a no-obligation quote. I am looking forward to working with you.
Web-based copywriting
Websites or a series of web pages
Consumers expect transparency that clearly communicates the cause effort. Websites are the most common way to share this information with the public. A website address is printed on print advertising and product packaging instructing the consumer to go to their website for more detailed information.
Landing Pages
Landing pages are used for cause campaigns that are action-based. Consumers are instructed to go online and enter a code to trigger a donation.
Email Blasts
Regular email blasts keep consumers interested throughout the length of a cause campaign.
E-letters
Consumers and supporters need to be kept in the loop. E-letters are a great way to share details regarding the progress being made toward the cause goal and other important partnership facts.
Social media campaigns
Supporters want to be involved by voicing and sharing their opinions about a cause campaign. Social media campaigns are a great way for a company or nonprofit to share information about the campaign and allow an avenue for two-way conversation.
Autoresponder e-mail series
Causes stay on the front burner with an autoresponder e-mail series that reminds previous supporters of the cause by thanking them for their previous support and urging them to get more involved.
Polls
Polls offer a valuable tool to understand and account for consumer attitude and public opinion.
Blogs
It's easy to share information about ongoing company efforts and progress toward a cause goal, and at the same time gain insight into supporters' thoughts with an interactive blog.
Print-based copywriting for cause-related marketing
- Copy for packaging sold with cause-linked products
- Brochures
- Direct Mail Letters
- Instruction Pamphlets
- Postcards
- Flyers
Additional Types of Copywriting Available
- Feature Articles
- Product Descriptions
- Press Releases
- E-books
- Ghostwriting
Take a look at samples of my work
Please contact me for a no-obligation quote. I am looking forward to working with you.